Social media and SEO part 1
Here’s an introduction to SEO and social media, sometimes known as Web 2.0.
The approach usually involve combining search engine optimisation and social media marketing tactics. There are two aspects to this:
1. Social network discovery via search
Useful social content (blog, video, images, audio) that cannot be discovered via search is a lost opportunity to reach an audience that is looking.
2. Ability to attract links for improved SEO
The nature of the social web encourages participation: sharing, voting, commenting and linking. Popular social content gets exposure, traffic and can result in many relevant inbound links.
Social media SEO tips
Find out where your audience is interacting and sharing content.
Over the coming weeks I’ll look at SEO and blogs, Twitter, Delicious, Wikipedia, YouTube and Facebook.