Suggestions please…

Posted in Suggestions please on February 10th, 2009 by Sue Davis – 2 Comments

I’ll be writing my thoughts on web writing and web content every month.

If you have any suggestions about what themes should be covered, let me know by adding a comment to this post.

Interview: Tips for setting up a grantmaking trust website

Posted in Uncategorized on June 22nd, 2010 by Sue Davis – Be the first to comment

ACF interview

ACF interview

In June 2010 I was featured in several interviews with grant-making trusts in the Association of Charitable Foundations Journal.

Here’s a great article on Tips for setting up a website (PDF) aimed at grantmaking trusts.

LinkedIn for web writers

Posted in Uncategorized on June 17th, 2010 by Sue Davis – Be the first to comment

LinkedIn is perfect for web writers.

Groups are essential for keeping abreast of topics.

Here’s some worthwhile LinkedIn Groups for web writers to join:

Freelance Web Writers

Web Content

The Content Wrangler Community

Freelance Editing Network

Seasoned writing and editing pros

The National Union of Journalists

STET: Professional Copy Editors

LinkEds & writers

SEO: choosing your target keywords

Posted in Uncategorized on April 1st, 2010 by Sue Davis – 1 Comment

So, you’ve done your research: asked potential readers how they would search for the things you are writing about, consulted a thesaurus for synonyms, looked at competitors’ websites, checked out your hunches with Google’s Keyword Tool. You’ve now got a long list of words and phrases to use on your web pages.

But which keywords are best? read more »

Freelancing in a downturn

Posted in Uncategorized on March 5th, 2010 by Sue Davis – 4 Comments

Whenever I teach I’m often asked how I set up on my own, how I am surviving in these harsh economic times, how to set up as a self-employed web writer and designer.

These last few months have seen me work on numerous site launches, email newsletters and courses for my clients.  I have never been busier. But there’s no denying that starting up is tricky when budgets are particularly tight for clients.

This is a round-up of some recent articles and forthcoming courses that look helpful, whether you’ve chosen to go freelance or are forced to be self-employed (in other words, have been made redundant).

read more »

Social media and SEO part 2: Twitter and SEO

Posted in Uncategorized on February 1st, 2010 by Sue Davis – Be the first to comment
  • Tweet with users’ words in mind – so that Twitter’s search can find your posts
  • Use the appropriate hashtag for things like conferences and events
  • Link to your Twitter profile page from your website
  • Choose a ‘real name’ carefully as that will be first in your <title> tag, therefore it will be very visible in the search engine’s results pages.
  • You may want to put a few relevant keywords in your real name too.
  • Put your main website URL in your profile.
  • Add keywords to your short bio
  • Write twitter posts for Retweets so that you encourage others to spread the word.
  • Tweets are now indexed in real-time by Bing and Google.
  • Write keyword-rich tweets if possible.
  • Select the initial characters of each tweet carefully as this will be shown in the search engine results list too.
  • The links you post aren’t counted towards your ranking by Google. However you should ensure that any links to your site, that use a URL shortening service, use 301 redirects in case anyone chooses to link to your pages from their site, using the shortened URL.

Mashups and government websites

Posted in Uncategorized on February 1st, 2010 by Sue Davis – Be the first to comment

Mashups are the combination of several data sources to create a new tailored service.

Government has the data.

Some useful mashups have been made with Government data, for example there’s a useful recycling map on Recyclenow.com.

Here’s a Google Map, made by the British Government, the UK Met Office and the British Antarctic Survey, showing the effects of global warming.

Sutton Council’s Grit Bins Map was useful a few weeks ago during the South’s heavy snow.

To help people make the most of government data, a major new website has been launched which gives free access to government data in one place: data.gov.uk

I’ll keep you posted on the innovative uses of this data. At the moment some developers are complaining that they can’t make use of the data easily.

In the meantime, here’s some of my favourite mashups:
Newsmap
Healthmap
Weatherbonk
Trendsmap

What to call an RSS feed

Posted in Uncategorized on November 26th, 2009 by Sue Davis – 1 Comment

Most users don’t know what an RSS feed is. I’m putting together a site for a very non-techie audience at the moment and we will call our RSS feed a ‘News feed’. What do other sites for non-techies call them?

Monitoring Google Sidewiki comments

Posted in Uncategorized on November 20th, 2009 by Sue Davis – Be the first to comment

Google Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page.

read more »

It shouldn’t happen to a tutor

Posted in Uncategorized on November 4th, 2009 by Sue Davis – Be the first to comment

After 12 years as a tutor of courses about Web publishing, I thought I’d experienced all training calamities: a person reading The Guardian all through a course (the first time I’d taught at PTC), the Internet connection going down, the training laptop being stolen mid-way through a course, an in-company course where all the websites I needed to look at were blocked… I could go on.

read more »

Social media and SEO part 1

Posted in Uncategorized on October 21st, 2009 by Sue Davis – Be the first to comment

Here’s an introduction to SEO and social media, sometimes known as Web 2.0.

read more »