Posts Tagged ‘SEO’

Social media and SEO part 2: Twitter and SEO

Posted in Uncategorized on February 1st, 2010 by admin – Be the first to comment
  • Tweet with users’ words in mind – so that Twitter’s search can find your posts
  • Use the appropriate hashtag for things like conferences and events
  • Link to your Twitter profile page from your website
  • Choose a ‘real name’ carefully as that will be first in your <title> tag, therefore it will be very visible in the search engine’s results pages.
  • You may want to put a few relevant keywords in your real name too.
  • Put your main website URL in your profile.
  • Add keywords to your short bio
  • Write twitter posts for Retweets so that you encourage others to spread the word.
  • Tweets are now indexed in real-time by Bing and Google.
  • Write keyword-rich tweets if possible.
  • Select the initial characters of each tweet carefully as this will be shown in the search engine results list too.
  • The links you post aren’t counted towards your ranking by Google. However you should ensure that any links to your site, that use a URL shortening service, use 301 redirects in case anyone chooses to link to your pages from their site, using the shortened URL.

It shouldn’t happen to a tutor

Posted in Uncategorized on November 4th, 2009 by admin – Be the first to comment

After 12 years as a tutor of courses about Web publishing, I thought I’d experienced all training calamities: a person reading The Guardian all through a course (the first time I’d taught at PTC), the Internet connection going down, the training laptop being stolen mid-way through a course, an in-company course where all the websites I needed to look at were blocked… I could go on.

Just after lunch, whilst teaching my Search Engine Optimisation course at Book House, we were told to quickly gather together our things and leave the building, as there was a strong smell of gas downstairs.

So I grabbed my memory stick – it has all my passwords on it – and the remaining handouts and left the building with my delegates. I suggested that we go to the Huguenot Graveyard behind Book House and finish the subject we had started looking at. But it was too wet to find anywhere for us to sit. We made it onto the traffic island and were about to go to the East Hill pub to continue, when we were directed to the Steam Bar over the road. We found a little private dining room at the back of the restaurant, removed the glasses and napkins from the tables and carried on.

No computer and no Internet connection.

Now 12 years ago the thought of teaching a course about that most interactive of web services, search engines, without an Internet connection, let alone a computer, would have filled me with horror. But a kind of ‘Blitz spirit’ kicked in amongst the delegates and I. We vowed to carry on. I ‘drew’ my examples in the air. Thankfully the delegates had good imaginations and a lot of experience with using search engines and could imagine my examples and diagrams.

After being accompanied by gentle folk music for half an hour the music was turned off and we offered tea, coffee and biscuits. Thanks to the kindness of the staff at The Steam Bar I carried on and successfully finished teaching for the rest of the afternoon. Teaching will never be the same again.

Social media and SEO part 1

Posted in Uncategorized on October 21st, 2009 by admin – Be the first to comment

Here’s an introduction to SEO and social media, sometimes known as Web 2.0.

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Twitter as a barometer of web readers’ vocabulary

Posted in Uncategorized on May 18th, 2009 by admin – Be the first to comment

Twitter is all the rage at the moment with everyone from the NHS to Number 10 Downing Street using this tool to communicate.

But recently the tool looks like becoming useful for web writers. Until early May the only way to find out what people were ‘tweeting’ about was to go to Monitter or Twitter search. Now you can see instantly what the most frequently used words are right now, just by going to your own Twitter home page. read more »

Matt Cutts’ You Tube videos

Posted in Uncategorized on May 11th, 2009 by admin – Be the first to comment

Matt Cutts from Google has been collecting questions from the public for several months. Over the last month he’s been putting the answers on You Tube as videos. read more »

Events and social tagging

Posted in Uncategorized on February 18th, 2009 by admin – 1 Comment

When organising a conference, agree a tag that can be used when delegates categorise their blog posts, slides, photos and videos. Then people will be able to easily find the related information later using tag searching sites such as Technorati. read more »