Web Write 101

LinkedIn is perfect for web writers.

Groups are essential for keeping abreast of topics.

Here’s some worthwhile LinkedIn Groups for web writers to join:

Freelance Web Writers

Web Content

The Content Wrangler Community

Freelance Editing Network

Seasoned writing and editing pros

The National Union of Journalists

STET: Professional Copy Editors

LinkEds & writers

• Tweet with users’ words in mind – so that Twitter’s search can find your posts
• Use the appropriate hashtag for things like conferences and events
• Link to your Twitter profile page from your website
• Choose a ‘real name’ carefully as that will be first in your <title> tag, therefore it will be very visible in the search engine’s results pages.
• You may want to put a few relevant keywords in your real name too.
• Put your main website URL in your profile.
• Add keywords to your short bio
• Write twitter posts for Retweets so that you encourage others to spread the word.
• Tweets are now indexed in real-time by Bing and Google.
• Write keyword-rich tweets if possible.
• Select the initial characters of each tweet carefully as this will be shown in the search engine results list too.
• The links you post aren’t counted towards your ranking by Google. However you should ensure that any links to your site, that use a URL shortening service, use 301 redirects in case anyone chooses to link to your pages from their site, using the shortened URL.

Google Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page.

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Here’s an introduction to SEO and social media, sometimes known as Web 2.0.

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