Training
I run six public courses for the Publishing Training Centre in London, all of which can be tailored to your needs and run in-house.
Content strategy for the web NEW
Whether you are re-launching, starting from scratch or wrestling with an unruly site, this course is a foundation for you to develop your content strategy and integrate it effectively within your organisation.
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WordPress for beginners
From installation to using WordPress as a CMS. This new course will help you get up and running quickly and equip you with the knowledge, hands-on experience and confidence needed to run your WordPress website or blog.
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Writing and editing for the web
I organise and teach this very popular and enjoyable web writing course:
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Search engine optimisation
A popular one-day SEO course looking at how your site can come up higher in Google and the other main search engines.
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Harnessing Social Media and Web 2.0
Are you missing out on the huge potential that Twitter, Facebook, LinkedIn, blogs, podcasts, wikis, user-created content, social networking, mashups and other Web 2.0 developments can bring to your organisation? Do you want these concepts demystified?
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Email newsletters
No organisation can afford to leave email out of the marketing mix. This course will show you how to get the most out of it by producing email newsletters that your customers will really want to read and that will make a real difference to your business.
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